What is the Best Telephony System?

2026-03-25 16:55:26 By Cameron

Choosing the right telephony system isn’t just about making and receiving calls. It’s about connecting every interaction to your CRM to improve productivity and customer engagement. That’s where RingCentral stands out.

RingCentral is a leading cloud-based telephony system designed to unify phone calls, SMS, video meetings, and team messaging, all while integrating seamlessly with CRM platforms like Zoho CRM.

RingCentral is a cloud-based UCaaS (Unified Communications as a Service) platform that replaces traditional phone systems with internet-powered calling (VoIP). Because so, it scales easily as your business grows and supports remote workers without the need for additional equipment. In addition, RingCentral allows you to:

  • Dial and receive calls from desktop, mobile, or desk phones

  • Send and receive SMS and MMS messages

  • Host video meetings

  • Generate voicemail-to-email transcriptions

  • Record calls (with consent)

  • Set up advanced call routing and IVR menus


As a certified RingCentral partner, Twelve/Three LLC works directly with businesses to evaluate their communication related needs and configure the telephony system accordingly. From phone number provisioning and call flow design to CRM pop-ups, activity logging, and user training, our team can handle the technical side of things so RingCentral can help improve your sales productivity and efficiency. If you have questions about features, licensing, implementation, or migration from an existing phone system provider, we can guide you through each step and ensure your RingCentral deployment is structured for long-term success.

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Cameron